SG was established in 2012. Samaira the creative genius behind SG holds a BA (hons) degree in embroidery. Samaira is known for her distinct, eye-catching style that combines traditional elements with both current and future catwalk trends. Samaira personally strives to source only the finest materials for her clients. Her contemporary silhouettes are complimented with a masterful, traditional technique of exquisite embroideries.